Production brief

Hero video.

A single shot. Locked camera. The fabric breathes — nothing else moves. To be commissioned separately; this document is the brief.

1. Intent

One held shot of an empty luxury suite at golden hour. Sheer ivory curtains breathing slowly in a soft breeze. The room is composed but not staged — a single armchair, a drinks table, a folded throw, the corner of a bed. Light is the warm, low, unhurried light of late afternoon. The camera does not move. Nothing else moves except the curtains and the small shimmer of light passing through them.

The viewer should feel that they have entered a quiet room and are alone in it for a moment. That is the brand.

2. Composition
  • Frame: wide, eye-level, slightly off-axis. The window with sheer curtains occupies the right two-thirds; left third holds the suite interior in soft falloff.
  • Negative space: the upper-left third of the frame must be quiet enough to carry headline type without conflict.
  • Camera: locked on a tripod or geared head. No drift. No breathing. No micro-jitter.
3. Light
  • Golden hour, real or simulated. Warm key from the window side; gentle bounce on the interior.
  • Subtle dust motes or light shimmer through the sheers is welcome — it is the only "movement" we permit besides fabric.
  • No lens flares. No bloom. No volumetric haze rendered in post.
4. Movement
  • Curtains move slowly, on a slight breeze. One full breath cycle should take roughly 6 to 10 seconds.
  • Loop: the first frame and the last frame must be visually identical, with smooth motion across the seam. Use a long loop (15–25 s) and crossfade no more than 0.5 s if necessary.
5. Delivery
FormatMP4 (H.265 / HEVC) primary; WebM (VP9) fallback
Resolution1920 × 1080, 16:9. Master in 3840 × 2160 if available.
Frame rate24 fps
Bitrate2–4 Mbps target
AudioNone — silent track or no audio stream
Duration15–25 seconds, seamless loop
PosterSingle still frame, JPEG, exported at 1920 × 1080, <200 KB
ColorRec. 709, warm grade (no aggressive teal/orange). Match ivory and bronze palette of the site.
6. Avoid
  • People in frame, including reflections.
  • Branded objects, books with visible spines, or recognisable artwork.
  • Camera pans, dolly moves, parallax, drone footage.
  • Stylised slow-motion. Keep speed natural.
  • Music or ambient sound.