Reference

Style guide.

Tokens, type, spacing, and components. The grammar of the brand, in one place.

1.

Colour.

A warm, paper-coloured ground; ink for type; bronze as the single accent. Sage is reserved for whisper marks (status dots, pulses).

--ivory#F5F1EAPrimary background
--ivory-deep#EFE9DESecondary surface
--ink#1F1A14Primary text
--ink-soft#2C2620Body text
--taupe#6B5F4FSecondary text
--taupe-light#9C9082Captions, placeholders
--bronze#8B6F47Accent · italic emphasis · rules
--bronze-light#B89469Accent on dark
--sage#7A8B7FWhisper · status pulse
2.

Type.

Fraunces (variable, opsz axis) for display and editorial. Manrope for body and UI. Italic Fraunces in bronze is the single emphasis device — used sparingly.

Display · 108/96Fraunces 300, opsz 144 The fabric of luxury, restored.
Section H2 · 64/72Fraunces 300 Where every guest is a first impression.
Editorial · 28/40Fraunces 300 italic We restore. We preserve. We protect what cannot be replaced.
Body · 16/26Manrope 400 Suites, lobbies, ballrooms, and dining rooms are restored on a quiet rhythm — never seen, never delayed, always ready.
Eyebrow · 11/16Manrope 500 · 0.22em Begin a conversation
Caps tracked · 11/16Manrope 500 · 0.18em WoolSafe Approved · ASCR Member · NCCA
3.

Spacing.

A 4px-rooted scale, fluidised at the section level using clamp() so type and rhythm scale together. Resist filling space.

4 — hairline
8 — inline gap
16 — paragraph rhythm
24 — field gap
48 — block gap
96 — section gap (small)
160 — section gap (large) · clamp(80, 12vw, 180)
4.

Components.

Thin underline CTAs. Hairline rules. Ivory-deep cards. Numbered lists with serif italic numerals. No filled buttons. No heavy borders.

CTA · primary

Request a consultation→

CTA · small

View services

Eyebrow · bronze

From the team

Eyebrow · taupe

An american house

Hairline rule

Hairline rule · soft

Card

i. Hospitality Hotels & restaurants. Suites, lobbies, ballrooms, and banquettes — restored on your schedule. View services →

Status pulse

Available 24 / 7 · 365
5.

Voice.

Confident but discreet. Plain declarative sentences. Specialist authority. No urgency tactics.

Use

  • Restored. Preserved. Protected.
  • The work, organised by environment.
  • One contract, one point of contact, one team responsible for the result.
  • We arrive when we said we would.

Avoid

  • Powerful · advanced · professional · sparkling
  • Book now. Limited time. Don't wait.
  • Stat counters, before/after sliders, exclamation points.
  • Stock photography of smiling families.